STYLE: Fashivly Offers Personal Styling For All

Two months into lockdown, Ashlyn Greer quit her video production job. “I knew it was crazy,” she says. “I basically jumped off a cliff.” She gave herself five months to come up with a business idea—something, she hoped, that would utilize her fashion background, which includes a master’s degree from Savannah College of Art and Design and positions at Saks Fifth Avenue, Neiman Marcus, and Belk.

By September, she still didn’t have a plan, and her hiatus was almost up. Then she got a text from a friend: COVID was wearing on her, and she didn’t feel human anymore. Fashion trends had continued to cycle by as time stood still in her closet. Would Greer be willing to help her refresh her wardrobe?

“Everything clicked,” Greer says. “A lot of us woke up on the other side of COVID and realized we hadn’t bought clothes since 2019. … And the whole reason I started in the fashion industry is because I believe in the confidence that a great outfit can unlock.” She put together outfits from clothes and accessories that her friend could purchase online and emailed them to her.

Then she got to work building a business to offer the same virtual styling service to others. She launched Fashivly in spring 2021. It took off.

You can purchase a style guide with five head-to-toe, accessorized recommended looks for $99 or 10 for $149 on Fashivly’s website. Fashivly sends you a questionnaire about your style preferences, lifestyle, size, social media handles, and budget. A couple of weeks later, one of 18 stylists emails you a personalized style guide in a PDF, with links to each item. (Fashivly does not promote specific items or brands, Greer says, and its stylists use “the entire inventory of options available on the internet.”) “It’s actual personal styling,” Greer says, “unlike some other companies that might be sending jeans and a T-shirt in a box.”

Greer, 33, attributes Fashivly’s rapid takeoff to TikTok, where the brand had more than 126,000 followers as of March. She often appears in videos herself, and she’s undeniably cool—usually dressed in black, her Anna Wintour-esque bob streaked with just a few silver hairs. But she’s also approachable. In addition to style advice, trends, and outfits, she shares personal struggles and battles misconceptions about fashion.

“The fashion industry has kind of a mean-girl reputation. It’s such a gatekeepy, you-can’t-sit-with-us type of thing,” she says. “Our goal is to show people that everyone can participate.”

What to Spring For

One of the spring-summer outfits that Fashivly put together for a woman in her early 30s with a budget of $100-$150 per item. The client requested comfortable-but-stylish looks that would be great for working from home, a weekend brunch, or just hanging with friends.

look 1 / wfh & weekends

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